We’ve rebranded as The Eclectic Lifestyle Company

Following over 15 years as a successful supplier to some of the largest high street names, we are extremely proud of the brands we represent and the innovative, on-trend, design-led products they create, and are delighted to launch as The Eclectic Lifestyle Company, formally being known as The Fragrance Lounge.

Over the past few months, we’ve been working with Kolodo on our new brand and eCommerce website, and today we’re excited to announce the launch! It’s been such an exciting time here watching the new website coming to life, and we’re really looking forward to seeing our customers use our new website for the first time.

Following many different variations of our new logo and colour scheme being produced, we’ve chosen one that truly reflects our company ethos, being a premium and modern supplier, and has a clean, crisp aesthetic. This logo is now being recognised as our new unique look.

Our eCommerce website has been designed and built from scratch, featuring some key functionality that will allow us to push ahead of competition. We’ve got a full product and stock management system, order fulfilment system, customised shipping routines, the ability to feature specific products and allow customers to have transactional accounts. This, on top of it being designed with beauty and user experience as the top priority, means our new website should be the perfect place to visit.

We hope you like our new brand and website, and if you’ve got any comments we’d love to hear them!